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in terms of seo, there’s you, the quest engine, and the searcher. when you have an article approximately how to make vegan lasagna, you want the search engine (which, in ninety% of all cases, is google) to expose it as a top end result to absolutely everyone who searches for the word “vegan lasagna.”

search engine optimization is the magic you have to paintings in your article with a purpose to make google very in all likelihood to encompass your put up as one of the top effects whenever someone searches for that keyword.